There are a number of common mistakes that businesses make with SEO marketing, including:Not doing keyword research: This is one of the most important aspects of SEO, and it is important to use the right keywords in your website’s content and title tags. Not targeting long-tail keywords: Long-tail keywords are more specific than short-tail keywords, and they are often easier to rank for. Not building backlinks: Backlinks are one of the most important factors in SEO, and it is important to get backlinks from high-quality websites. Not updating your website content regularly: Search engines value fresh content, so it is important to update your website content regularly. Not following search engine guidelines: It is important to follow search engine guidelines in order to avoid getting penalized for your SEO efforts.